Lori Hotchkin

Crowe
Senior Design Manager 
Grand Rapids, MI
Oct. 2009 – June 2024

During my time at Crowe, I cultivated a wide-ranging portfolio of print and digital marketing materials targeting diverse audiences in B2B finance and consulting spaces. I balanced creativity with technical precision to lead comprehensive campaigns from concept to execution, fostering supportive team environments, mentoring fellow designers, and collaborating effectively with diverse clients and cross-functional teams.

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• Drove cohesive visuals to bolster brand awareness in the market

• Enhanced market strategy through research, brainstorming, and collaboration for integrated campaigns

• Generated pitch decks outlining possible campaign solutions and presented ideas to gain client buy-in

• Provided direction, developed concepts, and executed the design of marketing materials for print and digital collateral while managing third-party contractors

• Mentored, trained, and integrated new team members 

• Led weekly “show ‘n tell” meetings to strengthen communication, unity, awareness, and collaboration among a remote creative team

• Oversaw the development of creative assets needed for digital initiatives 

Cru
Graphic Designer 
Puebla, Mexico
Jan. 2003 – Jan. 2009

I worked as the head designer for the Cru National Office in Puebla, Mexico. I was responsible for materials used at local, regional, and national levels. By connecting with the needs of target audiences, I was able to maximize the impact of various campaigns.

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• Took print and web design projects from concept to implementation based on design objectives, budget, deadlines, and target audience

• Designed & implemented new websites, updated & maintained existing websites, and designed online collateral to accurately reflect the organization’s goals, objectives, and identity

• Designed solutions for a variety of products and live events, such as brochures, ads, logos, posters, staging, and digital needs

• Delivered high-quality output in terms of appropriate audience targeting, client expectations, and industry standards of excellence

• Researched and developed English/Spanish bilingual content

• Reviewed and selected photos for design projects