Objective:
The objective of this annual, live & virtual CPE event was to reinforce relationships with client and prospect decision-makers, promote service offerings, and address the expressed needs of the audience. The conference was geared toward C-suite finance, risk, and technology executives at client and prospect banks and credit unions nationwide. Just emerging from the pandemic, the world had gone through unprecedented change. We wanted this event to help attendees understand and embrace these changes and to prepare them to capitalize on the opportunities that awaited. And we wanted them to see Crowe at the forefront of industry and regulatory changes and as the go-to source for information in helping to prepare them to navigate this time of rapid transformation. 

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Solution:

The client wanted the theme centered around the idea of transformation. They wanted simple, vibrant color and imagery. We took that creative direction and came up with 4 different design proposals for transformation, represented in simple, graphic ways. The recommended and chosen design was based off the use of arrows to indicate direction, movement, and change. The arrows show a before-and-after transformation. One side is simple, and one side is complex. The left side of the arrow is completely filled in and represents the way of doing things before – a way that was tried and true and simple. The right side of the arrow is filled with a more complex design and meant to represent a new path forward – one that adapts solutions to move ahead through complex challenges. Deliverables included presentation templates, web/email assets and designs, and social promos.