Objective:
Our goal was to drive marketing activities to build brand and awareness around the firm's ESG expertise in order to reach clients and prospects in our target markets of private equity groups, financial services, and manufacturing & distribution, as measured by maximizing the percentage of the target audience engaging with ESG content at least once per month.

​

Solution:
Working together with the creative director and the copywriter, we created a narrative of what the company does and brought that to life through imagery and our internal manifesto. We curated photography to weave together a visual story of how the work we do ties into the bigger global picture by creating a strong world and sustaining meaningful change for future generations. We chose images that are symbolic and thought provoking, to give perspective and depth to a multifaceted subject, and highlight the interconnectedness and complexity of ESG. We presented our ideas to the stakeholders, and used the approved concept deck and visuals to drive a cohesive look and feel for our ESG-related deliverables.