A mobile-first experience to introduce the campaign and encourage recipients to follow along for continuously updated information on the candidates' tax policies.
An embedded interactive Ceros promo giving access to the first election scorecard and encouraging users to sign up for more updates.
A series of four scorecards were sent out during the election season, presented on page as a downloadable PDF and also in a digital format through an interactive Ceros experience.
A mobile-first experience to introduce the campaign and encourage recipients to follow along for continuously updated information on the candidates' tax policies.
Election Page Animated Embeds
Objective:
In the lead-up to our election campaign for our tax business unit, the COVID-19 pandemic arrived, shutting down offices and businesses in the majority of U.S. states. We had an entire print marketing campaign designed, approved, and ready to mail out to clients, but we needed to quickly pivot to rethink our strategy in order to push the campaign out digitally.
Solution:
Our team quickly recalibrated to create an online hub page for all our content and put our presidential candidate scorecards into a dynamic digital format.
Using the established look and feel we had planned for our initial rollout, I designed and composed several interactive Ceros experiences for our "Keep Score on Taxes" election campaign.
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