Objective:
The objective was to engage with hand-picked, high-value audit prospects from top banks via a premium mail nurture campaign. The mailers would leave a positive lasting impression of Crowe, keeping the firm top of mind during peak times of the year when decisions about audit services are made. The success of the campaign would be measured by the number of scheduled meetings with prospects for opportunities to sell their audit services. 

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Solution:
We sent out 3 disruptive mailers – timed to reach the recipients at critical points throughout the year when they would be starting their audit, in the midst of their audit, and just finishing up their audit – in order to keep our services top of mind while they consider making a change to their auditor for the following year. The copywriter and I worked together to brainstorm ideas for gifts that would appeal to our audience, as well as themes to tie the gifts and messaging together. We presented and sold our ideas to the shareholders, aligning to the theme of "We're big on the little details" by choosing items that enhance the details in clients' lives, tying into the efficiency and accuracy of the firms' audits. I worked with the project manager to gather pricing quotes and source the items. And then I designed the packaging with a cohesive design for all 3 mailers to align with our brand standards and lend recognition to the previous mailers each time a new one was received.