Vibrant imagery that relates to the headline and is pulled through the bold, capitalized word "VOLATILITY."
This concept features a question or problem over the graphic, an overlapping blue square that asks "Now what?" And finishes with the company's proposed answer/solution to the question in the body copy.
Showing how the illustrative approach could appear in various common digital ad sizes.
Vibrant imagery that relates to the headline and is pulled through the bold, capitalized word "VOLATILITY."
Concepting
Objective:
As our firm embarked on a big, national brand campaign, the creative team huddled together to explore additional design variations on some of the themes up for consideration around the idea of volatility.
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Solution:
I came up with several options around each of the chosen themes, focusing on the three ideas shown above, and then further developing the illustrative approach due to its versatility and distinction from the firm's other marketing materials.