Objective:

The purpose behind the audit campaign was to unify our materials under one look and feel to engage with clients and prospects via well-respected industry associations, relevant thought leadership, and CPE events, to create a positive perception of the company and drive demand for their audit services.

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Solution:
Working with the creative director and the copywriter, we determined our internal manifesto and theme, and chose to centralize our messaging around the idea of being “Big on the right experience.” This helped ground our creative and answer one of the biggest objectives from the brief, which was to help shape a positive perception of Crowe. We curated deep image pool of photography to be used throughout the website, on thought leadership pieces, in webinar presentations and promotional pieces, as well as in articles and ads featured in publications of well-respected industry associations. We wanted to shape the imagery with engaging, confident people, making sure to keep DE&I as a focus in our image selections, and to show people with an approachable style and a casual elegance in order to create a cohesive narrative to help build credibility and elevate the brand.