Objective:
Healthcare Summit is an annual conference put on by Crowe. Healthcare finance leaders from across the country come together for this exclusive, peer-focused learning opportunity for healthcare providers across the country. The event aims to connect with an elite community of healthcare provider leaders and to help them solve complex issues, engage with best-practice industry leaders, and arm themselves with data and the latest technology developments. 

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Solution:
I worked with the event team to develop and gain buy-in toward a look and feel based off of their chosen theme. In 2021, the theme was “Simplify. Elevate. Transform.” SIMPLIFYING the complex financial operations of hospitals and healthcare systems. ELEVATING the efficiency and performance of healthcare finance and revenue functions. And TRANSFORMING traditional approaches to the business of healthcare with advanced technologies. As the country was just starting to come out of the pandemic, the goal was to bring people together around ideas of positive change and optimism about the future. The conference was our first hybrid version, where attendees could decide to attend live or virtually. Deliverables included event branding, on-site signage, pre-event promo mailer, program, summary e-book, presentation template, nametags, web/app/email assets and designs, and social promos.