Objective:
Healthcare Summit is an annual conference put on by Crowe. Healthcare finance leaders from across the country come together for this exclusive, peer-focused learning opportunity for healthcare providers across the country. The event aims to connect with an elite community of healthcare provider leaders and to help them solve complex issues, engage with best-practice industry leaders, and arm themselves with data and the latest technology developments. 

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Solution:
I worked with the event team to develop and gain buy-in toward a look and feel based off of their chosen theme. In 2020, the theme was “The power of community” and how attending the summit could provide opportunity to discover the power of community through customization, innovation, and networking. Since this event took place during the height of COVID-19, it was a virtual-only experience. Deliverables included event branding, pre-event digital startup guide, presentation template, web/app/email assets and designs, social promos, and a summary e-book.